Ed Brill, IBM Exec, Becoming The Social Product Manager

Social business tools can help product and brand managers to become
more engaged, transparent, and agile, leading to better business
outcomes. IBM executive Ed Brill discusses IBM's social business
journey with host, Cindy F. Solomon; inserting social into business
processes and connecting people with people to deliver faster
innovation, better responsiveness, and increased customer
satisfaction.  Ed says, "Product managers have an incredible
opportunity to leverage social business tools, beyond the typical
sales and marketing uses in place today. I am looking forward to
being on the Global Product Management Talk to expand the
understanding of this opportunity to product managers across
industries worldwide!" Resources: http://bit.ly/122Vvlq REGISTER
TODAY!Startup Product Summit SF2 October 11, 2013
 http://bit.ly/11fNVcU startupproduct.com