Delyn Simons, VP Developer Platform, The Mashery

API As A Product - Opening up Businesses & Providing Avenues
for Growth   Most APIs support a company's product, like how a
variety of applications can access Twitter content. There's a new
breed of API that isn't supporting a product, but instead
supporting the entire business. In these cases, the API is the
product and the product helps developers solve a problem, which
means developers are happy to pay.    Delyn Simons heads
up developer outreach at Mashery, where she and her merry band of
evangelists engage directly with Mashery’s growing network of
216,000 API key-wielding developers. Mashery’s API ecosystem also
includes 175+ businesses looking to partner with developers inside
and outside the walls of their companies, including Klout, ESPN,
Coca-Cola, USA TODAY, Expedia, and The New York Times. Mashery
offers API management, services and strategy for companies that are
transforming their products into platforms. Prior to Mashery, Delyn
worked at eBay, CMP Media, Insero and Well Engaged/The Well.  
Delyn is speaking at the Startup Product Summit SF2 on October
12, 2013 at Broadway Studios in San Francisco which is like
Tedtalks for Product excellence. Learn about managing products to
success at Product Bootcamp San Francisco Oct 10-12!
http://bit.ly/14ZagOP More information, registration and
sponsorship opportunities available at http://startupproduct.com