Brainrant #4 - The Business Management of Products

There is more to Product Management than just building and
launching new functionality to the market. At some point the
product will need to contrbute to the business too. In this weeks
Brainrant Natalie Yan-Chatonsky speaks with Roy McBurney to discuss
the Business Management of Products. Can you explain what is meant
by the business management of products?   What might some of
the activities be when we undertake the business management of
product?   Why is business management of the product
important?   Is it the job of the Product Manager to do this?
  If we’re not doing it now, how can we start? To keep up with
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www.slideshare.net/brainmates [Music supplied by Opuzz Music
Library]