Competitive Intel: Analyzing Search Traffic

Analyzing a competitor: Importance of Search Traffic from the
perspective of a competitive intelligence or market intelligence
professional with Sean Campbell and Scott Swigart of Cascade
Insights Look at website statistics, Google trends, ad planner
tools, key word examples, site statistics, overall traffic and
regionally to determine how true a company's growth pattern really
is. When companies are doing research, most of the time they're
faced with new market, new trend, new customers. Look at ecosystem
to determine who are the players, are they growing, do they have
momentum? Determine what percentage of an average sales process is
impacted by web traffic.