Competitive Intel: David Nixon, Oracle, Sr Director Competitive Intel
David Nixon, Senior Director of Competitive Intelligence
at Oracle joins Sean Campbell and Scott Swigart of Cascade
Insights 1. How do you handle competitive i
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vor 12 Jahren
David Nixon, Senior Director of Competitive Intelligence
at Oracle joins Sean Campbell and Scott Swigart of Cascade
Insights 1. How do you handle competitive intelligence efforts when
you're dealing with a company that from the perspective of that
company's customers, they really buy solutions, they buy ecosystems
of products - they don't always really buy a point solution
anymore, given the size of customers that a company like Oracle is
typically dealling with and 2. How does CI as a discipline
need to evolve in response to that? 3. When you're thinking about a
solution, generally 2 competitors don't have exactly the same
overlapping offerings - how does that asymmetry impact the
analysis?
at Oracle joins Sean Campbell and Scott Swigart of Cascade
Insights 1. How do you handle competitive intelligence efforts when
you're dealing with a company that from the perspective of that
company's customers, they really buy solutions, they buy ecosystems
of products - they don't always really buy a point solution
anymore, given the size of customers that a company like Oracle is
typically dealling with and 2. How does CI as a discipline
need to evolve in response to that? 3. When you're thinking about a
solution, generally 2 competitors don't have exactly the same
overlapping offerings - how does that asymmetry impact the
analysis?
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