Mobile Apps Monitization, Biz Models, & Marketplace

Aaron Watkins, President and Founder of Appency and Brian
Collins, judge and moderator of the International Mobile Gaming
Awards and Director of Accounts, Appency, will discuss
the history of the app marketplaces focusing on monetization and
business models, where the industry is going today, and how to get
your app known.   Monitization requires users, and users
require marketing, so why are developers waiting till a week before
they launch to consider their marketing strategy? How much money
should developers expect to spend on marketing, and what tactics
make the most sense for different budget sizes? Appency is the
global leader in marketing and public relations for the mobile
application space. We provide a full range of marketing services
for those looking to spread the word to consumers as well as
developers. From branding and consultation services to managing
your launch and long term success with PR, social marketing,
advertising and more, Appency is your best resource for success in
the world of apps.  Featured clients include Fox Digital
Entertainment, NBC Universal, Ravensburger and National
Geographic. http://www.appency.com/ 
Resources: http://bit.ly/1bhkOVs