Bernd Schoner, PhD Author, The Tech Entrepreneur’s Survival Guide

Most technology startups never make it to the funding state, and
only a small percent of those that are venture-backed generate
positive returns for their investors. An even smaller number of
startup founders enjoy a prosperous exit. A success story in tech
entrepreneurship—Bernd Schoner is the cofounder of ThingMagic, a
garage-grown RFID technology company led by a small group of MIT
Media Lab graduates. An early innovator of the Internet of Things,
Schoner led his company through the ups and downs of a startup,
ultimately selling to Trimble Navigation, a multibillion-dollar,
multinational tech company, where he currently works as the VP of
Business Development for ThingMagic. In his new book, The Tech
Entrepreneur’s Survival Guide: How to Bootstrap Your Startup, Lead
Through Tough Times, and Cash In for Success (McGraw-Hill, May
2014), Schoner brings aspiring entrepreneurs face-to-face with the
harsh realities of a tech startup. He provides an all-encompassing
look at entrepreneurship, from inception to exiting, highlighting
both the glory and the pain.  Bernd explains the major
phases in a technology company’s life cycle, helping entrepreneurs
avoid common pitfalls and survive crises when they strike. He
guides the reader from the initial bootstrapping process through
venture-capital financing and provides valuable advice on how to
sell a technology company profitably—even in a bad economic
environment.