TEI 014: How to Break Into Product Management or Change Industries

Global Product Management Talk is pleased to bring you episode
014 of... The Everyday Innovator with host Chad
McAllister, PhD. The podcast is all about helping people involved
in developing and managing products become more successful, grow
their careers, and STANDOUT from their peers. Our Guest: Lee
Martucci is a marketing professional and certified New Product
Development Professional (NPDP) with over 25 years of experience
with numerous roles in product management, from telecommunications
and cell phone services to building materials. He is currently
helping GAF. You likely know this company if you have been involved
in building, repairing your roof, or walking through Home Depot or
Lowes, where their roofing shingles and sealants are sold.
Highlights from the discussion include: How to get your start in
product management and overcome the classic catch-22 – job
descriptions require prior experience as a product manager.A job
description is a wish-list and you need to learn how to position
your experience to best meet the job description.One way to switch
industries as a product manager.How to frame the lack of industry
experience as a real benefit to a future employer by having fresh
eyes that lead to valuable innovations.Learn product management
from others, experts who author credible books and provide
training, and professional organizations, such as PDMA, AIPMM, and
meetups.Observing customers and interviews are important tools for
understanding customers’ preferences and finding new insights about
problems.Partners have keen customer insights that can lead to
successful new products.Recognizing growing trends in an industry
and market and timing trends correctly can position new products
for great success.