TEI 016: Another New Podcast for Product Managers–with Nis Frome

Global Product Management Talk is pleased to bring you episode
016 of... The Everyday Innovator with host Chad
McAllister, PhD. The podcast is all about helping people involved
in developing and managing products become more successful, grow
their careers, and STANDOUT from their peers. Our Guest: Nis
Frome is the producer of a new podcast for product managers and
developers called, “This is Product Management,” which is sponsored
by Alpha UX. He is also the Director of Demand Generation at Alpha
UX, a software validation platform that provides real-time user
insights.  Highlights from the discussion include: The
importance of storytelling is learning the story of the customer –
making sense of the customer’s problem and the best solution that
provides the most value.The podcast, “This is Product Management,”
that Nis produces emphasizes digital products, but the content is
applicable to anyone working on products in companies, regardless
if you are a product manager or not.Instead of MVPs, large
organizations should think in terms of minimal viable experiments –
quickly running low-cost experiments to test hypotheses and learn
what the customer needs.Of the topics covered so far on the This is
Product Management Podcast, demand validation is one Nis explored
further during our interview. Demand validation occurs before
optimizing a product and involves a single type of experiment that
demonstrates at least one customer is interested in the product
concept – getting from zero customers to one customer.