TEI 017: Creating the ProdBOK – with Product Manager Greg Geracie

Global Product Management Talk is pleased to bring you episode
017 of... The Everyday Innovator with host Chad
McAllister, PhD. The podcast is all about helping people involved
in developing and managing products become more successful, grow
their careers, and STANDOUT from their peers. Our Guest: Greg
Geracie is an experienced product manager, author of the best
selling book “Take Charge Product Management,” as well as editor
and chief of the “ProdBOK – The Guide to the Product Management and
Marketing Body of Knowledge.”   Highlights from the discussion
include: Product Managers in the past did not have a guide or
reference book that summarized the product management body of
knowledge, not until Greg led the creation of the “ProdBOK – The
Guide to the Product Management and Marketing Body of
Knowledge.”The ProdBOK, created by 60 industry and thought leaders
and co-edited by MIT professor Steven D. Eppinger, provides a
foundation for the product management profession, standardizing
terminology, processes, and tools, much as the PMBOK has done for
project managers.The Association of International Product Marketers
and Managers (AIPMM) sponsored the creation of the ProdBOK.The
ProdBOK is organized in three primary sections: History of product
management, spanning the last 70 years. The section also includes
terms the practitioner should know as well as fundamental
concepts.Product management processes from the conception of
product ideas through product launch and finally to product
retirement.Key product management tools most product managers
should apply.