TEI 034: 6 Processes for Generating Ideas for Radical Innovations

Global Product Management Talk is pleased to bring you episode
034 of... The Everyday Innovator with host Chad
McAllister, PhD. The podcast is all about helping people involved
in developing and managing products become more successful, grow
their careers, and STANDOUT from their peers. Our
Guest: Michal Herzenstein, who contributed to writing “Optimal
Design for Radically New Products” in the PDMA Essentials book
titled “Design and Design Thinking”. Michal is an associate
professor of marketing at the University of Delaware and she earned
her PhD in marketing from the University of Rochester.  
Highlights from the discussion include… Product innovation teams
that wish to create radically new products can use six processes to
help them. Large companies are better off implementing these 6
process in ascending order and focus on communicating the goal of
achieving a breakthrough product to the innovating team. 
Communicate the Challenge Goal Toward Radically New
Products Shift Time Frames to Future and PastPromote an
Emerging Technology Focus Across the Consumption ChainPromote the
Use of Analogical Thinking Look for Novel Ways to Solve Simple
ProblemsLeverage More Ideators Via Crowdsourcing