TEI 038: Product Managers Take Note…Changing a Culture for Innovation

Global Product Management Talk is pleased to bring you episode
038 of... The Everyday Innovator with host Chad
McAllister, PhD. The podcast is all about helping people involved
in innovation and managing products become more successful, grow
their careers, and STANDOUT from their peers. Our
Guest:  I met Michael Graber at Innovation Excellence,
the online home of the global innovation community, where we both
contribute innovation insights regularly. Truth be told, I was
giving in to my vanity and checking out the top-20 posts for the
month. My record is three posts in the top-20 in one month. For the
month I was checking, Michael's name took the spotlight, and
of course, I immediately thought he would be a great person to
interview. When I did, I was not disappointed. Michael has more
than twenty years of experience leading marketing and innovation
efforts. As an expert in marketing and user interface, he has
become an accomplished brand strategist. And, this is what really
made me curious to talk with him – he is also a published poet and
musician – creative forces that compliment his analytical side.
Even when he is talking about innovation and brand strategy, he
does so poetically and effectively. Organizations seeking to
improve their innovation culture need three things: The full
support and backing of the executive team in ways that are visible
to the organization.Building multidisciplinary innovation teams
that understand how to lead innovation efforts.These teams then
help others in the organization, being Sherpas to show methods,
teach, and walk alongside those learning the new techniques.