TEI041: Using Story & Prototyping in a Design Thinking Framework

Global Product Management Talk is pleased to bring you episode
041 of... The Everyday Innovator with host Chad
McAllister, PhD. The podcast is all about helping people involved
in innovation and managing products become more successful, grow
their careers, and STANDOUT from their peers. About Our
Guest: Mark Zeh was already developing products using a
methodology that was very similar to what IDEO was doing when he
joined them. The approach has since been coined Design Thinking. He
views the use of storytelling coupled with prototyping as the keys
that make Design Thinking work so well. Mark started his design
career in the US creating custom mountain bike frames in
Minneapolis that carried his name. He worked for product design
giant IDEO in the US and helped to lead the office in Germany. He
also consulted independently to numerous companies, applying Design
Thinking, and is now at Bose, the audio technology powerhouse. In
addition, he leads the Entrepreneurship program at the Munich
Business School. I invited him to share his insights on using
Design Thinking, which he recently wrote about in the PDMA
Essentials book titled Design and Design Thinking. His chapter is
The Key Role of Stories and Prototypes in a Design Thinking Product
Development Process.”