TEI 043: Metrics for New Product Development

Global Product Management Talk is pleased to bring you episode
043 of... The Everyday Innovator with host Chad
McAllister, PhD. The podcast is all about helping people involved
in innovation and managing products become more successful, grow
their careers, and STANDOUT from their peers. About Our
Guest: Allan Anderson was a keynote speaker at the 2015
Product Innovation Management conference. For the past 20+ years he
has been refining his skills in product development and change
management, gaining three perspectives as practitioner, academic,
and c-level leader in companies. He earned a PhD in Product
Development from Massey University in New Zealand, where he is also
a professor. There’s been a tendency for companies to adopt a
product development process found in books or provided by a
consultant without really understanding why the process was chosen
and considering if it is best suited to them. Allan refers to this
as a paint-by-numbers approach. Instead, he encourages companies to
develop processes that are specifically created for their culture,
structure, and needs. Organizations should develop their own
product development process built around a model with three
components: (1) do the right things – choose the right products to
work on with the right focus for the organization, (2) do the right
things right – choose the processes and practices that are
appropriate for what you wish to achieve and measure their success,
and (3) create a culture and working environment that helps you to
be successful. The key objective is learning what works for the
organization.