TEI 057: Applying the Jobs-to-be-Done Framework – with Chris Spiek

Global Product Management Talk is pleased to bring you episode
057 of... The Everyday Innovator with host Chad
McAllister, PhD. The podcast is all about helping people involved
in innovation and managing products become more successful, grow
their careers, and STANDOUT from their peers. About the
Episode:  The Lean Startup approach has brought a lot of
visibility to the importance of getting out of your office and
interacting with actual customers. And you do that so you can
understand the details of their problems related to the solution or
product you envision as a product manager and innovator. A
framework called Jobs-to-be-Done can make a big difference. When
used properly, it positions product managers to greatly increase
the success of the products they develop – because the products are
solving a real job the customer has in a way the customer
recognizes as being most valuable to them and easiest to choose. To
learn about this framework, I went to the source – the person who
runs the website http://Jobstobedone.org, which has the
support of Clayton Christensen, who was one of the original
creators of the framework. This person is Chris Spiek. Chris is a
software programmer who discovered the Jobs-to-be-Done framework
and used it to create successful software products customers loved.
He has also been a founder and co-founded his current company, the
Re-Wired Group, which is a firm based in Michigan that creates
improved products and new products for their clients by applying
Jobs-to-be-Done.