TEI 060: Design Thinking for greater innovation – with IBM Design Director Karel

Global Product Management Talk is pleased to bring you episode
060 of... The Everyday Innovator with host Chad
McAllister, PhD. The podcast is all about helping people involved
in innovation and managing products become more successful, grow
their careers, and STANDOUT from their peers. About our
Guest: I expect you’ll enjoy this wonderful discussion with
the world-wide director of design at IBM, Karel Vredenburg. In this
role, he leads design efforts, applying Design Thinking. He
also conducts organizational transformation design workshops with
senior executives at major companies around the world. Karel
introduced User-Centered Design at IBM in 1993 and assumed a
company-wide role only two years later. He has written over 60
conference and journal publications, authored a book titled
“User-Centered Design: An Integrated Approach,” contributed
chapters to other edited books, and has served as editor for
special issues of notable design journals.  He also hosts the
Life Habits podcast, which helps you learn new habits to optimize
your life so that you can stay sane in this crazy world. I tracked
Karel down after seeing he was a keynote speaker at the Product
Innovation Management annual conference, where he spoke on the
topic of “The Power of Design for Business.”