TEI 071: How product managers can conduct Voice of the Customer research
The Everyday Innovator is a weekly podcast dedicated to your
success as a product manager, developer, and innovator. Join me us
for interviews with product prof
44 Minuten
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Global Product Management Talk about people, knowledge, process and tools that forward Product Excellence By Design, including innovation, startups, SMBs, enter
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vor 9 Jahren
Global Product Management Talk is pleased to bring you episode
071 of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: This
discussion is about Voice of the Customer (VOC). When it comes to
VOC experts, there are only a handful of people that match the
experience of my guest today, helping hundreds of companies with
VOC research and training many more practitioners. His name is
Gerry Katz. He is also the author of several published papers on
the topic, a contributor to professional books, guest lecturer at
MIT, Harvard, and other top schools. During the interview, you’ll
hear us discuss: what VOC is and is not,the 4-step approach for
using VOC, andtips for conducting VOC interviews.
071 of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: This
discussion is about Voice of the Customer (VOC). When it comes to
VOC experts, there are only a handful of people that match the
experience of my guest today, helping hundreds of companies with
VOC research and training many more practitioners. His name is
Gerry Katz. He is also the author of several published papers on
the topic, a contributor to professional books, guest lecturer at
MIT, Harvard, and other top schools. During the interview, you’ll
hear us discuss: what VOC is and is not,the 4-step approach for
using VOC, andtips for conducting VOC interviews.
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