TEI 072: The 7Ps of successful consumer products for product managers

Global Product Management Talk is pleased to bring you episode
072 of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: My guest,
Tracy Hazzard, is known as the “Product Whisperer.” She is CEO of
industrial design firm Hazz Design and the co-designer of many
consumer products you buy at retail stores every day. Tracy is a
graduate of the Rhode Island School of Design and for more than 20
years she has been creating for companies of all sizes, pushing
them to rethink their product lines in order to increase revenue
and customer satisfaction. She also co-hosts the WTFFF 3D Printing
Podcast and is a regular contributor to Inc. Magazine. Among the
topics discussed is her 7P process to successfully designing and
launching consumer products: Prove It – concept has a marketPlan It
– best plan for projectPrice It – competitive products and
marginsPrototype It – design and prototypeProtect It – provisional
IP protectionPredict It – sales forecastingProduce It – make it
real