TEI 074: Content Marketing for Product Managers

Global Product Management Talk is pleased to bring you episode
074 of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: The topic
for this episode is one I have wanted to explore for a long time –
the connection between product management and content marketing. If
you look at a recent marketing textbook, you’ll see sections that
address product management and likely some coverage of content
marketing as well. I have found similarities between the two and I
went to the most authoritative source I know for content marketing
– the folks at CopyBlogger, which is now Rainmaker Digital. They
have been writing and teaching about content market for several
years. My guest is VP of Marketing for Rainmaker Digital. He also
creates educational content and digital products that help people
develop and grow rewarding, profitable online businesses. The
content he creates for Rainmaker Digital includes The
Showrunner Podcast (with Jon Nastor) and The Digital
Entrepreneur podcast (with Brian Clark). His name is Jerod
Morris and I hope you enjoy the discussion as much as I did,
learning: what content marketing is,how content marketing and
product management are similar, andapplying content marketing to
product management.