TEI 092: Innovation mantras from R&D-with Dana A. Oliver

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode:  Research
and development is tightly coupled with product management and
innovation. To learn how an R&D person thinks about innovation,
I talked with Dana A. Oliver, who has 30 impressive years of
experience in R&D groups. He now focuses on writing and
coaching, after leaving Medtronic, the medical device company,
where he was the Senior Director of R&D. He has also written
two books. His first is Mantra Leadership and his second and most
recent is Mantra Design.  In Mantra Design he shares 14
principles, or mantras, for innovation and developing premium
priced, patent protected, and market share leading products. We
discuss a few of his mantras and then explore the future of
R&D. The mantras discussed include: Innovate, Buy or DieLearn
Your Customer’s World!Innovation begins with the EyeIt Takes a Long
Time to Get to Simple