TEI 093: Identifying the ideal customer

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: According to my
guest, “Marketing at its heart is starting a conversation with
someone who could be an ideal customer.” Of course, then my first
question is how do we find the ideal customer for a product or
service. Thankfully, my guest, Tom Schwab, had some ideas. Tom is
the founder of Interview Valet and his previous background is in
medical device products. In this interview you will learn: Why
marketing should start with the customer,How to identify the ideal
customer, andWhat we can learn from the ideal customer for a
product.