TEI 103: How Karcher developed a new product that captured the market

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: This interview is
a great discussion about a product story — from how the product
concept was developed all the way through launch, including
industry awards the product has received. My guest is Bill Ott,
Executive Vice President of the product development organization at
Kärcher. They are the world’s leading manufacturer of cleaning
equipment. Bill is a hands-on executive with global experience in
private, Fortune 500 and start-up environments within the consumer,
commercial and industrial sectors. Bill started his career as a
design engineer and progressed from an individual contributor to
management roles while working for IBM, Thomson Consumer
Electronics and Philips Electronics. In our discussion, product
managers will learn about: identifying customer needs,using Voice
of the Customer research to uncover and prioritize needs,navigating
the Lean cycle of Build, Measure, and Learn, andlaunching
successfully.