TEI 106: Jobs to be done – with Tony Ulwick
The Everyday Innovator is a weekly podcast dedicated to your
success as a product manager and innovator. Join us for interviews
with product professionals, disc
51 Minuten
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Global Product Management Talk about people, knowledge, process and tools that forward Product Excellence By Design, including innovation, startups, SMBs, enter
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vor 9 Jahren
Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: I have a
returning guest, Tony Ulwick, who is sharing 6 tools from his new
book, Jobs to Be Done: Theory to Practice. Tony is well known
for the creation of Outcome Driven Innovation and as the founder of
Strategyn. When ODI was published in the Harvard Business Review,
they declared it one of “the ideas that will profoundly affect
business as we forge ahead in today’s complex times.” From the
discussion, product managers and innovators will know how to apply
Jobs to Be Done by applying 6 steps: Define the customer’s
“job-to-be-done”Uncover the customer’s needsQuantify the degree to
which each outcome is underservedDiscover hidden segments of
opportunityAlign existing products with market
opportunitiesConceptualize new products to address unmet needs
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: I have a
returning guest, Tony Ulwick, who is sharing 6 tools from his new
book, Jobs to Be Done: Theory to Practice. Tony is well known
for the creation of Outcome Driven Innovation and as the founder of
Strategyn. When ODI was published in the Harvard Business Review,
they declared it one of “the ideas that will profoundly affect
business as we forge ahead in today’s complex times.” From the
discussion, product managers and innovators will know how to apply
Jobs to Be Done by applying 6 steps: Define the customer’s
“job-to-be-done”Uncover the customer’s needsQuantify the degree to
which each outcome is underservedDiscover hidden segments of
opportunityAlign existing products with market
opportunitiesConceptualize new products to address unmet needs
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