TEI 108: Communicating design in product management- with Latif Nanji

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: The role of
product management is encompassing more design and the need to
integrate design capabilities into the product team. It is a topic
that Latif Nanji is passionate about, along with designing products
customers love. Latif is the CEO of Roadmunk, which creates road
mapping software for the enterprise.  Roadmunk was built out
of Latif’s frustration to create well-designed roadmaps quickly for
stakeholders. Latif shares that product managers’ ever-changing
roles now involve understanding and leveraging UX and UI. The
challenge is how product managers properly align design principles
into their work and what values product management needs to
champion. In this interview you will learn a 5 element framework
for communicating design in product management: empathy in product
management and design,language of design,data around
design,executive buy-in, anddesigning the MSP.