TEI 115: 6 areas of expertise effective product managers need

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: Product managers
and product teams have the challenge of creating market-winning
products — those are products that customers love and that create
value for customers and the organization. Some product managers are
not as effective as they could be, or they have actually become
less effective over time. According to my guest, an effective
product manager has six types of expertise. We’ll explore each in
just a minute. This interview also gives me the opportunity to
interview a legend in product management, along with providing you
a glimpse at a side of him you may not know — as singer and
songwriter. He has been working within the high-tech arena since
1979 with experience in technical, sales, and marketing positions
at companies specializing in enterprise and desktop hardware and
software. His market and technical savvy allowed him to rise
through the ranks from Product Manager to Chief Marketing Officer.
He has launched dozens of product offerings. Before founding
Under10, his product management consulting company, he was a
Pragmatic Marketing instructor for over 15 years. His name is Steve
Johnson. In the interview you will learn the six areas of expertise
that effective product managers need:
Technology,Operations,Process,Domain,Market, andBusiness.