TEI 120: Product development and management at Snap-on – with Ben Brenton, PhD

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: I’ve had the
pleasure of interviewing guests with incredible insights for us
product managers and innovators and today’s guest cuts through a
lot of noise and presents clear principles for creating more
successful products. My guest is the Chief Innovation Officer and
Vice President of Innovation for Snap-on, the leading global
innovator, manufacturer and marketer of tools, diagnostics and
equipment solutions for professional users. His role is to drive
innovative products, solutions and processes that fundamentally
change the markets Snap-on serves and enhance customer perception
of its brands. He has helped to create, support and
institutionalize a culture at Snap-on that embraces creativity,
risk, change and fearless innovation. As you hear in the interview,
prior to joining Snap-on, he spent 4 years in Marketing at PepsiCo,
most recently as the Director of Innovation for the Frito-Lay
Convenience Foods division. Before joining PepsiCo, he was
Marketing Director of New Products at Kraft Foods. He has over 20
years of experience focused on new product development, marketing
and innovation. His name is Ben Brenton and I expect you’ll find
what he shared to be as valuable as I did. We had to conduct the
interview by phone, so the audio quality is a little different than
normal, but not distracting.