TEI 122: The elements of value for product managers

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: Ok, I admit it,
value is my most overused word. It’s because I love the word. What
do product managers and innovators create for customers? Value! How
about organizations? They create value. What do customers want? The
products they purchase must provide value — more value for them
than other product options provide. How do product managers want to
be seen by those that they work with? As someone who is valuable
–again, creating value. Yes, value is central to product management
and innovation. It’s also an important term to my guest who has
explored various models of value. He is the author of the weekly
Pivot Product Hits, a newsletter for product managers on digital
product strategy. He has been a Product Manager, creating digital
products and services, for over 15 years, and is currently the
Managing Director of Castle in the UK. His name is Paul Jackson. In
the discussion, you will learn: What is important about creating
value.The Almquist model of value.How to discover what customers’
value.