TEI 127: B2B product management

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode:  This is a
listener suggested episode, which I love doing. I enjoy receiving
requests from listeners asking for specific topics to explore.
Several people have had questions about B2B product management. A
B2B company sales it products to other organizations while a B2C
company provides its products to consumers. To explore this topic,
I asked Jeff Lash to join us. Jeff is a recognized thought leader
in product management, with over a decade of experience in the
development of Web-based products and SaaS systems. His product
management career includes both new product launches and major
turnarounds of existing product lines, as well as creation of the
product management role into organizations. He has significant
expertise in customer understanding, new product innovation, agile
product management, user experience design, and product development
processes. He is a Vice President at SiriusDecisions, a research
and advisory company for B2B organizations. While the focus of our
discussion is on product management for B2B companies, there are
tips and practices B2C product managers will find valuable too.