TEI 140: Market validation in 3 steps – with Bryan Elanko

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: Creating a
successful product requires a diverse set of skills and one of them
is properly validating a product concept. One form of this is
market validation — understanding what a market segment values in
the form of a product that solves a meaningful problem. To explore
the steps for conducting market validation, I spoke with Bryan
Elanko, who works on strategic planning and commercialization
initiatives for National Oilwell Varco. Bryan has worked in the oil
and gas industry for almost ten years across various design,
engineering, and management roles. In one of these roles, he
implemented NPD systems to drive increased collaboration and
innovation, which makes him a great guest for you, the Everyday
Innovator. I hope you enjoy the discussion.