TEI144: Learn to create a movement with Amanda Brinkman and Robert Herjavec

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: Product managers
need to think more strategically to expand their success. This is
what executive teams want from their product managers, and this
interview with my guest is a great case study for thinking
strategically and reshaping an entire organization. What if you
could create a new product that significantly increased the
visibility of your brand – making it top of mind for your ideal
customer – resulting in new sales and increased brand equity while
at the same time creating a rich market research platform? Oh, and
if that isn’t already enough, do real good in the process –
transforming your organization’s brand from traditional corporate
America to one of the good guys – a company doing genuine good for
people that further attracts your ideal customer. That is what
Deluxe Corporation has done with the creation of the Small Business
Revolution – Main Street, a TV series spotlighting the importance
of small business in American small towns. The show is hosted by
Robert Herjavec, known for his work on Shark Tank, and Amanda
Brinkman, the Chief Brand and Communications Officer at
Deluxe.  I talked with Amanda to learn more about the creation
of the show and its impact. Amanda is a veteran brand and creative
visionary who is drawn to purpose-driven marketing and brand
transformation. Her work is currently turning around Deluxe
Corporation, a 100-year-old company. What she is accomplishing is
phenomenal and contains many lessons to inspire product managers
and innovators.