TEI146: Who product managers focus on for designing great products

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: Design is
increasingly an aspect of product management, not just product
teams. More of us are familiar with user experience and its impact
on design, but where does design really begin? Every true user
experience expert I have talked with about this has the same answer
and that’s with the user of the product or the person with the
problem that we wish to solve with a product. How we actually get
insights from users can be the difference between product success
and failure. To explore the right way to get insights, I talked
with Brian Baker at the First User Group, which is a strategic
innovation firm providing business strategy and cutting-edge
product design in digital, consumer electronics, and consumer
packaged goods. He has delivered over 100 products to brands we
would all recognize and it is likely we have encountered one or
more of his products.