TEI 148: Win-Loss analysis for product managers

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: I love it when
listeners suggest topics to explore on this podcast. One of those
is win-loss analysis. This traditionally is considered a sales tool
to understand why a customer chose or rejected a product. However,
savvy product management groups recognize it as vital analysis for
improving products and the customer experience. To explore the
topic, I talked with Mike Smart who teaches organizations to
conduct win-loss analysis from a product management perspective and
also manages the entire analysis for organizations. He is a product
management practitioner and founder of Egress Solutions, which
helps companies implement product management best practices that
build and launch successful products.