TEI 155: How product managers can get pricing right – with Tim Smith, PhD
The 5 considerations that result in the best price for a product
36 Minuten
Podcast
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Global Product Management Talk about people, knowledge, process and tools that forward Product Excellence By Design, including innovation, startups, SMBs, enter
Beschreibung
vor 8 Jahren
The topic of this episode is pricing. It is a frequently asked
about topic. Determing the proper price for a product
impacts profit potential and sales volume expectations. I have
a great guest to help us understand the components of a pricing
strategy and how to price a product. He is Tim Smith, author of
five books on pricing, Adjunct Professor of Marketing and Economics
at DePaul University, and founder of Wiglaf Pricing.
about topic. Determing the proper price for a product
impacts profit potential and sales volume expectations. I have
a great guest to help us understand the components of a pricing
strategy and how to price a product. He is Tim Smith, author of
five books on pricing, Adjunct Professor of Marketing and Economics
at DePaul University, and founder of Wiglaf Pricing.
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