TEI 156: Medical device product management

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: Several listeners
have asked about medical device products and I searched for someone
with deep experience in this area. I realize most of us are not
involved with medical devices, but there is much any product
manager can learn from the upcoming discussion. This ability to
learn from product managers in different industries is one of the
things I most enjoy about this podcast. We have a lot in common
regardless of the industry we work in. The topic of this episode is
pricing. It is a frequently asked about topic and I have a great
guest to help us understand the components of a pricing strategy
and how to price a product. My guest is Mike Lawless, who has over
25 years of experience in medical devices, starting as a mechanical
engineer. For more than a decade he has been helping to create
medical devices for a variety of organizations through his own
company, Lawless Consulting. In the discussion you will learn the:
Challenges of creating a high-volume manufactured
product,Importance of prototyping and testing to failure,
andBenefits of using parallel problem-solving and development.