TEI 162: How product managers can influence people

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: When I ask
product managers why they got involved with product management and
what they want from the role, a frequent answer is to have
more influence. This also ranks as most important out of all the
reasons for being a product manager. Does that ring true for you as
well? Product managers with more influence are able to accomplish
more — creating better products for customers that they value.
Product managers with less influence may be treated like gophers —
asked to go do this or go do that. Such product managers are more
reactive than proactive. If you are like me, there is little that
sounds fun or rewarding about that. Indeed, we need influence. To
help us get it, I invited Tom Henschel back. He joined us
in episode 137 to share a tool for talking like a leader,
which is part of increasing your influence. This time he shared a
model for having more influence called the Five Influence
Strategies. In the discussion, you’ll learn how to use the
components of this strategy, which are: Build credibilityInvolve
people activelyFrame ideas for themPresent compelling
evidenceCustomize your communication