TEI 163: Rookie mistakes in market research product managers must avoid

Product managers can separate needs from solutions by asking the right questions in the right way.

32 Minuten

Podcast

Podcaster

Global Product Management Talk about people, knowledge, process and tools that forward Product Excellence By Design, including innovation, startups, SMBs, enter

Wirtschaft

Beschreibung

vor 7 Jahren

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: One of the skills
you need as a product master is customer and market research. We
explored this earlier with Gerry Katz in episode 071. It was
an episode several listeners really appreciated and I have invited
Gerry back to share more of his expert experience with market
research. Specifically, he discusses market research mistakes
product managers too often make, including: Confusing qualitative
with quantitative research.Talking to the wrong customers.Asking
customers what they want.Not separating needs from solutions to
needs.Translating customer vernacular into company-speak.Hearing
only what you want to hear.