TEI 167: Value Innovation in 10 steps for product managers
Expanding on Episode 166 to cover the full Value Innovation process
for product managers.
48 Minuten
Podcast
Podcaster
Global Product Management Talk about people, knowledge, process and tools that forward Product Excellence By Design, including innovation, startups, SMBs, enter
Beschreibung
vor 7 Jahren
Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: The last
interview, episode 166, was a panel discussion with innovators at
companies using Value Innovation to discover what customers really
want before building a product. The panel participants talked about
a 10-step process they used. This discussion provides details for
each step as well as where additional resources are found. To learn
the 10 steps, I invited Dick Lee, the founder of Value Innovations
and a long-time practitioner of the Value Innovation method, to
talk with us. The 10 steps in Value Innovation are: Define project
mission and objectives,Define value chain and identify the most
important customer (MIC),Develop “as is” and “best in class” value
curvesConduct contextual interviews to uncover unmet needsDevelop
“to be” value curve,Review “to be ” value curve with the MIC,Modify
“to be” value curve,Define value proposition,Determine how to
deliver the “what,” andConfirm with MIC that the “how” is
compelling
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: The last
interview, episode 166, was a panel discussion with innovators at
companies using Value Innovation to discover what customers really
want before building a product. The panel participants talked about
a 10-step process they used. This discussion provides details for
each step as well as where additional resources are found. To learn
the 10 steps, I invited Dick Lee, the founder of Value Innovations
and a long-time practitioner of the Value Innovation method, to
talk with us. The 10 steps in Value Innovation are: Define project
mission and objectives,Define value chain and identify the most
important customer (MIC),Develop “as is” and “best in class” value
curvesConduct contextual interviews to uncover unmet needsDevelop
“to be” value curve,Review “to be ” value curve with the MIC,Modify
“to be” value curve,Define value proposition,Determine how to
deliver the “what,” andConfirm with MIC that the “how” is
compelling
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