TEI 170: From concept to market leader – with product manager Jimmy Hooker

TEI 170: From concept to market leader – with product manager Jimmy Hooker

How product managers can challenge ideas to achieve long-term success.
41 Minuten
Podcast
Podcaster
Global Product Management Talk about people, knowledge, process and tools that forward Product Excellence By Design, including innovation, startups, SMBs, enter

Beschreibung

vor 7 Jahren
Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: We can learn a
lot from examining the journey of a product and this interview
looks at the product story of Badger Maps, the market-leading route
planning app for field salespeople. I spoke with Jimmy Hooker, the
Head of Product at Badger Maps, to get the story. He’s been with
Badger since the beginning, where his initial responsibilities were
designing and implementing the web app front-end along with
designing the mobile apps. Since then, he’s taken on product
management, managing the marketing website, SEO strategy, and
analytics. He’s passionate about product and obsessed with making
useful easy-to-use tools. From the discussion you’ll learn: Sources
for product ideas,How to validate your plans for solving the
customers’ problem, andWays to form the vision for a product.

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