TEI 174: Voice of the Customer tools product managers use

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode:  How do you
know what products you should build? What products will delight
customers? The answer isn’t a mystery and has been expressed by
numerous past guests. One that stands out is Ben Brenton, Chief
Innovation Officer at Snap-on Tools, who shared that he takes their
product teams to meet with customers four days a week. That is the
recurring theme–time with customers to understand what will delight
them. It is often expressed as voice of the customer, or VoC,
research. My guest has put VOC into practice with great results.
She is the Senior Director of Product Management for TeamMate and
an award-winning product manager. We discuss VoC tools and the
specifics for how product managers can use them, including:
Contextual interviewsBudget-minded usability testing.