TEI 175: Building B2B products – with Blair Reeves & Benjamin Gaines

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: A new book by
O’Reilly Press discusses product management for B2B software
applications. It’s titled Building for Business. Much has been
written about product management and the development of software
products, but little that specifically addresses the
characteristics of the B2B environment. The authors join this
episode to discuss how product management is different for
enterprise software products, including: Differences in consumers
from B2B and B2CThe impact a direct sales team hasHow the scale of
enterprise customers impacts product workThe need for effective
collaborationUsing organizational knowledge The authors are Blair
Reeves and Ben Gaines. Blair is a Principal Product Manager at SAS
Software and has previously held senior roles at Demandware (now a
Salesforce company) and IBM. Ben is a Group Product Manager
for Adobe Analytics and previously managed digital analytics at
ESPN.