TEI 181: Managing a product during the Maturity phase of the product life cycle

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: In this
discussion, we bring some mature thinking to the topic of maturity.
The product life cycle consists of five phases — introduction,
growth, maturity, decline, and retire. Successful products make it
to maturity, and if properly managed, can generate profit for your
organization for a long time. However, managing maturity comes with
many challenges that are not present in the earlier stages of the
product life cycle. My guest helps us understand the issues and how
to avoid them. She is Janna Bastow, co-founder of ProdPad,
 and co-founder of Mind the Product
including MindTheProduct.com, ProductTank,
and ProductCamp London. ProdPad creates tools for product
managers for road mapping, backlog management, and customer
feedback.