TEI 184: What leaders need to understand about product management

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: If you have ever
had to explain what you do as a product manager to people you work
with, you are in good company. Most product managers find this
necessary. Further, the role means different things in different
organizations. The leaders of your organization may have a
perspective of the role that is not really accurate, or as I have
seen more often, they don’t understand the leverage the role
provides them. In this discussion, we explore what organizational
leaders need to understand about the role of product manager. But,
we don’t stop there as product managers also need to have a clear
understanding of the needs of the organization. This discussion
will help you better talk to the leaders of your company about your
role and to understand your very important role more deeply. To
discuss the topic, I invited Kirsten Butzow to join us. She is a
product veteran, serving as VP Product Management at Person and
Blackboard and has held other product roles. Now she is a product
coach for Pragmatic Marketing.