TEI 189: Building UX in product teams

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode:  UX is a hot
topic and for good reason. The right UX skills on a product team
can make the product more successful. The wrong skills waste money
and time. Many product managers and leaders make mistakes when
adding UX roles to their product teams — but you won’t be one of
them because of this discussion. My guest shares the common
mistakes and how to avoid them. He organizes UX skills into three
categories: research, interaction design, visual design. Using the
right skill at the right time during the development of the product
is important. Otherwise, you’ll encounter the square peg in the
round hole problem and no one is happy with that. My guest has been
a product manager and is a UX specialist with more than 15 years of
experience. He has built UX teams from scratch and now helps
organizations build and manage successful teams. His name is Sam
Horodezky.