TEI 191: How to create and share product vision

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode:  Creating
products customers love feels like juggling a whole lot of balls at
one time. It can be chaotic. It’s also a good bet that people on
your product team, and most certainly in your organization outside
the core team, have different understandings of what the product is
about. It’s a real challenge to keep everyone on the same page. The
tool that brings order to the chaos is vision. The product vision
is like the guiding northern light for the product team, keeping
everyone moving in the same direction. It is the responsibility of
the product manager to create and share the product vision. Yet, it
is not easily done. Very few great product vision examples exist.
Thankfully for us, my guest knows how to create product vision and
has done so many times. He is Jon Hensley, CEO of Emerge
Interactive. Jon’s expertise is from driving innovation through
design thinking from his work designing hundreds of digital
experiences with organizations in a variety of industries.