TEI 192: Interviewing users & the art of asking the right questions – with Rache

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: Creating products
customers love. If you are like most product managers and
innovators, that is your motivation to do great work — the work of
product management. It is our common thread and a distinguishing
characteristic of Everyday Innovators. Every day we are looking for
problems we can solve in ways that create more value for customers.
That means we have to understand customers’ problems, what they
want to accomplish, what they want to avoid, and how they want to
feel. When we are doing our job really well, we know our customers
better than they know themselves. Part of that job is asking
customers questions – the right questions that help us discover
information that ultimately leads to products they will love. This
is an area Rachel Wynn knows a good deal about. She is a product
manager and communication expert I met at Rocky Mountain
ProductCamp in Denver, Colorado. She joins us to share her
guidelines for asking great questions, which are organized into a
framework of three areas, which she calls: Grace,Bias, andPivot.