TEI 194: A case study for disruptive innovation before being disrupted – with Ch

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: I’m currently on
a tour through the northeast of the US, visiting product managers
and innovators. On my way, I stopped in Minneapolis and found an
incredible innovation case study at Deluxe Corporation. You’ll hear
from Chris Clausen, Executive Director, how this company that is
more than a century old is avoiding being disrupted by embracing
innovation. He’ll share: why they had to innovate,how they
discovered the new product and market opportunity,how they decided
what to build and what to buy to make the product a reality,that
the innovation was viewed by many in the organization as
cannibalizing their main business, much in the same way as Kodak
viewed work on digital cameras as cannibalizing their core
business, andhow they used customer testimonies to sell the
innovation internally. It’s a fabulous story with many lessons. The
written summary of our discussion is at
www.TheEverydayInnovator.com/194.