TEI 196: The messy middle of new product projects – with Scott Belsky

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: Creating a new
product starts with excitement and the thrill of doing something
different. The launch of the product is surrounded by cheers. For
many product managers, it is the best part of their work. But
between the project start and the launch is where the hard work
occurs. It is the messy middle, full of rocky terrain that is
woefully underestimated and misunderstood. The Messy Middle is also
the name of a new book by my guest, Scott Belsky. Scott is the
chief product officer of Adobe and founder of Behance, the leading
creative network used by more than 12 million professionals. Scott
has guided many teams through the messy middle of new product
projects and ventures. In the interview, we’ll address a few of the
topics from this book, including: Build your narrative before your
product,Make one subtraction for every addition,Do the work that
needs to get done—even if it’s not your job, andIdentify what
you’re willing to be bad at.