TEI 204: Do you know if your Go-to-Market strategy is ready to go – with Mike Sm
How product managers combine process and metrics to achieve a
successful product launch
36 Minuten
Podcast
Podcaster
Global Product Management Talk about people, knowledge, process and tools that forward Product Excellence By Design, including innovation, startups, SMBs, enter
Beschreibung
vor 7 Jahren
Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: Do you
participate in launch planning, or what may also be called
go-to-market planning? In some organizations, product managers are
directly involved, but not always, and that is a waste. You’ll hear
why in this discussion, along with six elements addressed by a
go-to-market strategy: Defining the target marketCreating a
compelling reason for customers to buyDetermining the pricing
strategyCrafting the positioningConducting competitive analysis,
andPreparing to launch. Discussing go-to-market strategy is repeat
guest, Mike Smart. He is a product management practitioner and
founder of Egress Solutions, which helps companies implement
product management best practices that build and launch successful
products.
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: Do you
participate in launch planning, or what may also be called
go-to-market planning? In some organizations, product managers are
directly involved, but not always, and that is a waste. You’ll hear
why in this discussion, along with six elements addressed by a
go-to-market strategy: Defining the target marketCreating a
compelling reason for customers to buyDetermining the pricing
strategyCrafting the positioningConducting competitive analysis,
andPreparing to launch. Discussing go-to-market strategy is repeat
guest, Mike Smart. He is a product management practitioner and
founder of Egress Solutions, which helps companies implement
product management best practices that build and launch successful
products.
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