TEI 207: How product managers become change managers – with Amy Radin

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: Could it be that
innovation is simple? I did say simple, not easy. The two words are
often confused. A completed activity can be viewed as simple when
the processes involved are known. No one that has been on
innovation projects would say it was easy. The activities and
processes that allow us to uncover a customer problem or invent a
new technology, develop solutions, and ultimately launch products
customers love are challenging, but they are not a mystery. We
discuss them on this podcast frequently. Several frameworks exist
to help make what is certainly not easy approachable and ultimately
simple. Our guest shares a 9-part framework she used as a
Fortune100 Chief Marketing and Innovation Officer. With it, you
might see how innovation can actually be simple. Our guest is Amy
Radin, a nationally recognized thought leader on how to deliver
innovation for sustainable, business-changing impact. The framework
we’ll discuss is also the topic of her new book, The Change Maker’s
Playbook: How to Seek, Seed and Scale Innovation in Any Company.s