TEI 211: Most product managers are not using surveys correctly and how to fix

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: Many product
managers and product marketers are using surveys incorrectly. We
like surveys because they are relatively quick and inexpensive
compared to other tools, such as customer interviews. While they
can help us confirm what we think are the needs of customers and
provide customer experience information, they are not something
most customers look forward to participating in. My guest has a
different experience. He creates surveys that not only have
insanely high response rates but that actually create more loyal
customers. Imagine that–surveys as a tool to make loyal customers.
He is Matt Champagne, researcher, university professor, author,
serial entrepreneur, and most importantly a survey and feedback
expert. He has implemented systems in more than 600 organizations
to drastically improve customer retention, learning, and
performance. We discuss his 9 Principles of Customer Feedback. Get
Matt’s infographic that helps to explain the system.